Label Decoration Guide

Choose one or more of our high quality label decoration options to make your package stand out. Shoppers are far more likely to pick up your bottle when tactile features such as embossing, foil stamping, highbuild varnishes, soft touch varnishes and textured papers are built into the label. Explore the images below to see how our list of options can impact your label. 

Example 1 | Roll Over to View Detail +
Vintage 2014 Vigilance

Polymere

Embossing

Background Color

PMS Ink Match

Special Shape

Diecut

Hotstamp Foil

Color: Copper

Swirl Pattern

Printed w/Ink

Estate #8

Paper

Example 2 | Roll Over to View Detail +
Herzog one plus

Hot Foil Stamping

Foil Color: Gold

Soft Touch

Varnish

Highbuild 

Varnish

Background Color

PMS Ink Match

Matte Litho

Paper

Example 3 | Roll Over to View Detail +
Vintage Label

Hot Foil Stamping

Foil Color: Gold

CMYK

Printed Map Image

Eggshell Felt

Paper

Spot Gloss

Varnish

Polymere

Embossing

Example 4 | Roll Over to View Detail +
Vintage Label

Hot Stamp Foil

Foil Color: Silver

Hot Stamp Foil

Foil Color: Gold

Classic Crest

Paper

Print Over Foil

Ink Color: Black

Sculpted

Embossing

 

Decoration Terms

CMYK Printing


Multi-color printing utilizing cyan, magenta, yellow, and black inks (CMYK) to produce the optical illusion of all colors and hues being present in the final print. Most color photographs and images are printed with Process Color.




PMS Ink Match


PMS refers to the Pantone Matching System which are colors referenced with a Pantone book. This allows both the designer, client, and our press team to view the same PMS color from a printed chip to ensure the correct color. For more information go to https://www.pantone.com/material/print




Hot Stamp Foil


A printing process in which foil is transferred by a plate or die to a label material using a combination of heat and pressure. Using hot foil produces finer detail than using cold foil.




Print Over Foil


A method of printing using a printing plate and ink that prints on top of foil to add detail.




Sculpted Embossing


Sculpted embossing adds a 3 dimensional effect to the area that is embossed by using metal dies that are engraved at various depths and levels.




Polymer Embossing


An embossing technique that uses photo polymer plates to create raised detail in the label paper surface. We make our own polymer embossing plates in-house and can achieve a high level of detail. The raised surface is limited to one level so sculpted embossing is used when an area needs to have different depths of embossing or debossing.




Highbuild Varnish


Method of printing in which ink is forced through a mesh screen and onto the substrate. This process results in a heavy ink deposit not possible with other print methods.




Spot Gloss Varnish


A label finishing option that adds gloss varnish to selective areas of the label. Spot Gloss helps text and artwork stand out from the rest of the label.




Soft Touch Varnish


A soft and wax like varnish that can be printed on coated label paper.